Carl Stafford is a public speaker and public speaking tutor in Kansas City and St. Louis. His optimistic outlook and unabashed drive for success heavily influenced his brand and website designs. Carl’s ability to light up a room and take control of a situation contributes to the striking contrast in the colors and hierarchy.
Paula Scher’s classic poster designs had the vivid and flashy feel I was looking for, so I used her work as inspiration for this project.
One of the main challenges of the website was translating poster-inspired design to a responsive website layout. I used a lot of typography, a strong grid, and bold colors to bring that look and feel to the web.